DAN JAHN • IKIGAI BUSINESS WORKSHOP
Find The Work Only You
Are Here to Build
A 3-hour working session to turn your ideas into a viable business direction.
A focused business workshop for founders, entrepreneurs, executives, and purpose-driven professionals who want to align what they love, what they are great at, what people need, and what can become profitable.
3 HOURS
Focused business intensive
4 LENSES
Purpose, Passion, People, Profit
3 PHASES
Discovery, Mastery, Execution
1 MAP
Your aligned business direction
What would your business become if your purpose, ability, market, and money model finally pointed in the same direction?
Built from the Ikigai model and Dan Jahn’s leadership methodology:
- Clarify the work that gives you energy.
- Identify the strengths that create value.
- Define the people you are best positioned to serve.
- Shape a business model that can sustain the mission.
Context
Most businesses drift because their
center is unclear.
Why does this workshop exist?
Many founders and professionals are working hard inside businesses that no longer reflect who they are, what they do best, or the contribution they actually want to make. They keep adding tactics: offers, funnels, content, software, pricing changes, partnerships. But the deeper issue is not tactical. The deeper issue is alignment.
This workshop gives you a structured way to step back, identify the real center of your work, and turn that clarity into a practical business direction. It is not a motivational exercise. It is a working session designed to leave you with language, choices, and a plan you can use immediately.
Audience
For people building something that needs to mean more.
Who is this workshop for?
- Founders who are successful but feel disconnected from the business they created.
- Entrepreneurs who need a clearer, more compelling direction before scaling.
- Coaches, consultants, and experts who want their work to feel more focused and premium.
- Executives or leaders preparing for a new chapter, new offer, or new identity.
- Purpose-driven professionals who know they are built for more, but need structure to define what comes next.
Framework
The modern business application of Ikigai.
Ikigai is often described as the meeting point of what you love, what you are naturally good at, what the world needs, and what people will pay you for. In this workshop, we bring that timeless idea into a modern business framework: Purpose, Passion, People, and Profit. The experience is based on Dan Jahn’s upcoming book, From Idea to Income.
Method
A Method Built Through Real-World Execution
Rather than starting with ideas alone, the method evaluates four variables that determine whether a business holds:
- What you are equipped to do
- What you are driven to pursue
- Who you serve
- How value is exchanged.
These are translated into a working system:
Purpose
Passion
People
Profit
This workshop is built on a model developed through direct experience starting and advising businesses across multiple industries.
The goal is not to generate ideas, but to pressure-test and shape direction—so what you build is coherent, defensible, and able to sustain under real operating conditions.
Participants apply this model directly to their own business in real time.
Deliverables
A working map for your next chapter.
The goal is not to leave with inspiration. The goal is to leave with language, structure, and direction you can actually act on.
- Your Ikigai Business Map: a clear articulation of your Purpose, Passion, People, and Profit.
- Your positioning statement: a sharper explanation of who you help, what you help them do, and why it matters.
- Your offer direction: a refined view of what you should sell, package, simplify, or stop offering.
- Your decision filter: a practical standard for choosing what deserves your time and what does not.
- Your next 90-day action path: a simple execution plan to turn the workshop insight into business movement.
Process
A guided working session, not a lecture.
You will not sit through a day of theory. You will work through a structured sequence of reflection, mapping, discussion, and decision-making.
Workshop Components
- Opening teaching on Ikigai as a business alignment model.
- Guided exercises to clarify Purpose, Passion, People, and Profit.
- Small-group or partner reflection to test language and sharpen ideas.
- Offer and audience refinement using practical business questions.
- Personal Leadership Statement and business direction drafting.
- 90-day implementation planning so the work continues after the room.
Structure
Discovery. Mastery. Execution.
The workshop follows the same three-part movement that sits underneath Dan Jahn’s broader leadership methodology: first you discover the center, then you clarify the operating system, then you turn it into action.
Phase One
Discovery
You identify what is actually driving you, where your energy has been leaking, and which parts of your business are aligned or misaligned with your deeper purpose.
Phase Two
Mastery
You examine your strengths, patterns, constraints, and leadership habits so the business can be shaped around what you do best, not what you have been tolerating.
Phase Three
Execution
You convert the insight into a focused business direction, clearer offer language, sharper priorities, and a practical 90-day path forward.
Outcome
You leave with a clearer business,
 a stronger message, and a defensible reason to build.
The finished work from this workshop should make your business easier to explain, easier to prioritize, and easier to lead. You will know what belongs, what does not, and where your energy should go next.
You Should Leave With:
- Sharper positioning
- Clearer audience focus
- Better offer direction
- Stronger personal conviction
- A realistic 90-day plan
Background
Dan Jahn: Operating Experience Across Multiple Sectors
AS SEEN IN: Forbes / Entrepreneur / GQ Canada / CEO Weekly / ValiantCEO / CEO World / NBC / ABC / e360tv / International Business Journal
35
Years of entrepreneurship
Dan Jahn is a founder and advisor with more than 35 years of experience building and guiding businesses across multiple industries.
100
+
Businesses of All Types
Dan has launched nine companies and advised dozens more through early-stage development, positioning, and growth across technology, services, SaaS, hospitality, real estate, and consumer products.
1000
+
Strategy Sessions
Dan Jahn helps founders, leaders, and operators clarify direction, strengthen positioning and offers, and execute with consistency using frameworks grounded in decades of operating experience.
Next Workshop: Tuesday, 02 JUNE 2026
Registration
Build the business that fits who you actually are.
This is a working session, not a seminar. Limited to 20 in-person participants.
If your business needs clearer direction, stronger positioning, and a defined strategic center, this is where you begin.
In-Person
Join us live in Denver.
$449
Seat Includes:
- Live three-hour Denver workshop
- Printed workbook + business mapping exercises
- Guided Ikigai Business Framework session
- In-room discussion and peer feedback
- Coffee, tea, and light refreshments
Virtual
Attend from anywhere.
$279
Seat Includes:
- Live online three-hour workshop
- Digital workbook + guided exercises
- Access to the same Ikigai Business Framework
- Interactive Q&A and discussion prompts
- Replay access for 7 days
- Downloadable business clarity templates
VIP
Get the workshop plus personal business feedback.
$695
Seat Includes:
- Everything included in your workshop ticket
- Personal business review with Dan
- Focused feedback on your business direction
- Private follow-up implementation session
- Customized next-step recommendations
- Priority access to future workshops
Early Registration Ends May 16
Secure your seat by Friday, May 16 at 11:59 p.m. and save 10%.
Use code: IKIGAI10